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Avelino Rodriguez AWARD-WINNING PROJECT REAL FELLOWSHIP @ THELIFT

Avelino Rodriguez, director of The Lift, with Evert

Gabriel Ortiz Carrillo, scholarship winner REAL @ THELIFT

Evert

Gabriel Ortiz Carrillo, a student of Communication Sciences at UNAM, the winner.

Scholarship support REAL @ THELIFT provides financial support for $ 100,000. º º pesos for the project, as well as advice on the best producers and directors from Mexico and abroad.

Mexico City, September 10, 2010 .- In Room 3 of the National Film, while the best short films were awarded the sample

Short Short Film Festival

Mexico, Avelino Rodriguez, Director of the Head THE LIFT, awarded the winning real Grant @ thelift that the production launched in collaboration with organizers of the festival with the intention of providing young students of the country the opportunity to develop their film projects and be advised by a staff of specialists in film class.

This first edition of the real scholarship @ thelift called students majoring in communications, television and movies with more original ideas about identity in contemporary Mexico. The winner was Evert Gabriel Ortiz Carrillo, a student of Communication Sciences at the Faculty of Political Science at the National Autonomous University of Mexico.

• The winning project is titled The Underdogs
, and is a documentary that follows the lives of three people working in the metro of Mexico City, which they see the light of day rarely, a chauffeur, a policeman and a salesman. Along with their stories, each on a separate line (Tasqueña "Cuatro Caminos, Pantitlán-Centre and University-Indios Verdes), exploring the parts of the city through which they pass, but they never see, because have to work under them.

This project seeks to portray the image of an "underground city", in which there are stories that can often go unnoticed or seem irrelevant to a large number of people. "It will show what lies beneath the majesty of the city and how people who devote their lives to live in this world, but lost of life that offers it, so do not lose their Mexican identity, because what is there suffers and enjoys the same thing that suffers and enjoys abroad, "says the author of the project. The stimulus provided by this scholarship is a financial support of $ 100.000. º º pesos for the production of the winning and as training by THE LIFT.

With this type of action, THE LIFT Mexico, production house located within the 30 largest producers Advertising the world, asserts itself as an important platform in Mexico for the creation of new proposals and the discovery of young Mexican talent.

Avelino Rodriguez, Gabriel Rodriguez Evert and Marco Polo Constansde

Avelino Rodriguez

About

More than 15 years in the business of production in Mexico have been to have a thorough knowledge of the film industry in our country, almost monopolistic stage state investment, through the nineties with 31 theaters in the City, until his own today. Avelino work is always associated with quality today has produced six feature films that go from large blockbusters such as The Blue Room

and

All power to produce guidance as Festivals of a sorcery
Carlos Carrera or

Habits of Simon Bross, the latter with participation in the Critics' Week at Cannes in 2007. Throughout his career he has worked in film production companies in Mexico's most recognized as Altavista Films, Argos, Televisa Cine, occupying different positions with management responsibilities always or producer "in lot." He has produced over twenty short films, hundreds of commercials and collaborated on more than a dozen film projects.

On The Lift

In 2005, Avelino Rodriguez, based in Mexico The Lift, a transnational company, from Barcelona, \u200b\u200bproducing commercials, specialized in providing production services to companies in other countries and represent many of the best talent available worldwide for the Latin American market.

What is the REAL Fellowship @ THELIFT? REAL @ THELIFT The scholarship is an incentive for students film career Communications and / or movie based on telling a story concerning an issue that takes place in Mexico City and to promote the identity of Mexicans. ; Among the objectives of this grant is to foment a sense of identity among young Mexicans through the film production of high quality content, as well as linking students with directors, writers, photographers, editors and other professionals recognized that integrate film industry through a multidisciplinary approach. http://cineastaregio.blogspot.com/rss20.xml